So many moms I know, have started up small businesses based on their experiences as a mom. Usually, they have been inspired by a particular product: it may have been hemp nappies or a particular baby carrier; and later on it might be organic sleep ware or kid’s clothing; whatever it is they get excited enough about it to start selling it. These types of businesses are often described as cottage industries and usually never make it past the subsistence economy stage. That is, they never make enough money to move beyond paying for the labour that the mom puts into it.
Social media and online communities make these small businesses possible because they enable the mom to market her product to a target audience she know is interested in these types of things. In the old days, she would have to pay for print advertising in baby journals and newspapers, but with Facebook and blogging she can reach her audience without that expense. There are literally hundreds and hundreds of baby products and kid friendly stuff being marketed within these digital channels. Standing out from the crowd is still a challenge within these niche markets, and to go to that next level moms might need the help of some expertise.
Marketing strategy for lead generation is one such area of expertise that many in the mommy blogging small business field might benefit from. Some savvy mommy bloggers have even hired a digital agency to help them monetise their audience. To move from cottage industry to a successful medium to large online business takes a fair amount of marketing expertise; and a willingness to move out of the comfort zone. As businesses grow, entrepreneurs have to learn how to delegate responsibility for various parts of the business to specialists better qualified than themselves. This is not always an easy task, it is like letting go of their babies; moms can struggle with this transition period in life and in business.
Can marketing help the mommy blogger dream? It sure can! Having a great product that inspires you to want to start a business is only the first step in a long journey. Coopting the right people and agencies to work with you is often the next step if you want a business to grow and reward you. Every mom deserves a little help every now and then; doing everything by yourself is a recipe for stress and unhappiness. Remember you are a mom first and a business woman second; love your kids and lighten the load when you can.